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Wrapuccino teaming up with Piñatex

What happens when you bring together fabric and pineapple?

A cocktail of sustainability and style - what a sweet and juicy combo!

For all the nature lovers, the conscious beings, the ones that like innovation and creativity - we're bringing unconventional but very much needed metamorphosis: fusion of furoshiki handbags made of various fabric be it organic cotton, satin, velvet, silk or linen, and a handbag strap/handle that is made of pineapple fibres.

Why furoshiki handbags?

The Japanese have been using fabric to hold clothes, carry goods, wrap gifts or just about anything else for centuries now (since the 7th AD, to be exact). This is 1200 years of tradition that has become an elaborate work of art called ¨furoshiki¨.

Although its use lost its popularity briefly after the II World War because of plastic bags and wrapping paper being introduced to the market, it is still very much a treasured tradition with a lot of importance.

We feel that the environmental awareness has been growing with the speed of light lately. The norm of being offered free plastic bags in supermarkets just doesn't cut it anymore. While a fair amount of sustainable alternatives are being available these days, we feel that many of us may associate the idea of reusing and repurposing with a lack of style and originality. We at Wrapuccino thought differently.

Wrapuccino is about showing that wrapping gifts doesn't have to be grey and boring. Nor wrapping gifts need to end with us throwing a pile of paper in the garbage, How much of gift wrapping paper can really be recycled? To our surprise, not a lot.

We can reuse gift wrapping fabric by wearing it, carrying it or passing it on to our loved ones. Our fabric wrap is a gift on its own, it's a gift that keeps on giving. It has a positive social and economic impact and maintains a low environmental footprint throughout its life cycle.

A traditional Japanese method of wrapping cloth to hold clothes, gifts or just about anything else is as simple as tying two knots together. Just like this:

or like this:

See more instructions on how to wrap.

When making a handbag, we need to tie two knots together too. Just like this:

Or we can use a strap/handle, just like here:

What is Wrapuccino pineapple strap?

- it's a natural, non-woven material made from pineapple leaf fibre which can be used as an alternative to leather and petroleum based textiles. - it was developed as a natural based non-woven material that can be used as a sustainable alternative to consumers by offering a better choice for a better future. - is made from pineapple leaf fibre, which is a by product of the agriculture industry. No extra land, water or pesticides are required to produce the raw material. - the dyes are GOTS approved and the resins comply with AFIRM standards. - it's a versatile, lightweight and durable material - it's not just a textile but a New Material for a New World.

You can now:

- have 100% vegan and eco “leather” look bags and bag straps made out of pineapple leaf fibres.

- have a different bag for every occasion by repurposing one of our furoshiki fabric wraps.

- have an absolutely unique and 1-of-a-kind bag - we don’t do mass production so every one of them is special & made to match your style.

How to lovingly care for your pineapple strap:

1 Clean your product thoroughly and effectively using a cloth soaked in warm soapy water. If your item is heavily soiled, you can rinse with lukewarm water but never fully submerge the product as this may cause irreversible damage. 2 Let your item dry before any application is made and refrain from using a heat source to dry more quickly, as this could cause damage. 3 We recommend using a natural colourless wax for your #MadeFromPiñatex products. Apply a small amount to a dry, soft cloth and rub sparingly over the textile in a circular motion until fully absorbed. Do not use too much wax as it may not fully absorb. 4 Leave your item to dry naturally for 24 hours after application. 5 You can also buff the wax off with a dry cloth or soft brush.

Some facts about pineapple textile:

- 16 pineapple plants or 480 leaves are needed to produce 1 square metre of Piñatex

- Pineapples are actually berries which have fused together

- There is approximately 13 million tonnes of waste from global pineapple agriculture every year.

- Using the waste of the top 10 pineapple growing countries we could theoretically replace over 50% of the global leather production without planting a single pineapple!

Are you willing to try? Feel free to leave a comment. We would love to hear your thoughts! Or head over to our shop for more furoshiki designs and pineapple straps.

P.S. If a pineapple can be your handbag, you, my darling, can be anything. :)

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