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The myth of a glittery bliss

Glitter might look like innocent magic, but its microplastic particles are killing our Oceans and marine life.

fish in coral

Glitter seems like an ever-present element of the festive industry; starting from celebratory cards covered in sparkles to wrapping paper at Christmas glistening with

Not all that glitters is gold and not all glitter is good at all. In fact, glitter is made of tiny bits of plastics called microbeads that end up in our seas and oceans. These microplastics are near indestructible in natural environment.

Seems that glitter not only catches the eye of humans, as a recent study by the journal Science has found that fish and other marine life feed on these microbeads, often choosing them over their natural food.The consequences for the marine life are disastrous - since these particles can’t be digested they cause a build up of plastics in the fish digestive track. If it doesn’t cause death, in some documented cases within 48 hours of consumption, it impairs their growth and impacts their behavior, decreasing their lifespan.

Packaging with glitter looks beautiful, but the consequences to the environment are ugly. Choose natural, glitterless packaging instead.

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